Lemar (Pashto:لمر, meaning “sun” in Pashto) is a television station based in Kabul, Afghanistan, which was founded in 2006. It is owned by MOBY Group. The channel broadcasts news, shows, and entertainment programs in the Pashto language. Its sister channels are TOLO and TOLOnews.
Lemar TV play Hindi serials dubbed in Pashto like Laagi Tujhse Lagan. This channel is the second-most watched Pashto channel in Afghanistan, after Shamshad TV which is the main transmission carrier Pashto channel along with Khyber TV.
Cricket is quickly becoming popular in Afghanistan. The 2010 ICC World Twenty20 was shown for the first time in Afghanistan in the local languages of Pashto and Persian.
This would also open its doors for showing other Cricket tournaments like Cricket World Cup, ICC Champions Trophy, Indian Premier League, Bangladesh Premier League etc. in the future.
Television was first introduced in 1964, when a new organization called Radio Television Afghanistan (government-owned) founded a TV channel. After the completion of feasibility study under grant aid from Japan, construction work of the studio and transmitter buildings were finished by August 1978. During the 1980s, many Soviet programmes were airing such as the children’s show Nu Pogodi!.
From 1992 onwards television went into a steep decline as a result of the war in the city of Kabul, destroying infrastructure.
During the Taliban rule between 1996 and 2001, television was strictly banned. Stores were not allowed to sell TVs, satellite dishes, VCRs, or other similar technology entertainment devices. Anyone owning or watching TV was arrested and punished. The national television broadcaster was closed down, whilst private broadcasters’ buildings and studios were smashed by the regime’s police.
The territories that were controlled by the moderate rival Northern Alliance did not have any restrictions on television. In the country’s northeast of the province of Badakhshan, a television channel financed by the Northern Alliance broadcast news and movies to approximately 5,000 people in the city of Fayzabad. When the Karzai administration came to power in December 2001, Radio Television Afghanistan (RTA TV), Afghanistan’s earliest television channel, was relaunched. Shamshad TV, a commercial television station operated in Afghanistan, was launched in October 2005 by SHAMSHAD RADIO & TELEVISION NETWORK, which made it became one of the first commercial TV stations in the country and laid the foundation for an accessible media outlet by offering a large library of shows. It is currently Afghanistan’s most popular television channel.
As of 2016, Afghanistan has 174 radio stations, 83 private television stations, and 22 state-owned provincial channels, including RTA TV.
Television ownership and viewership
According to The Asia Foundation Report of ‘A Survey of the Afghan People in 2016’, ownership of television is concentrated in urban areas, where electricity is more dependable and corresponds to increased household income. The central region (Kabul) exhibits the highest TV ownership, with 53.3% of households having one TV set, followed closely by the East and South West regions. Nearly two-thirds of Afghans (64.5%) report watching TV programs. Shamshad is the most watched network in Afghanistan, with 36.3% of viewing respondents, followed by Ariana TV (9.6%), TOLO TV (8.9%), and Lemar TV (8.2%). 
|Base: Watches TV most often||7,494 respondents|
|Ariana Television Network||10%|
|Kabul News TV||14%|
|Asr TV (Herat)||%|
|Afghanistan e man||%|
|Danish TV HD||%|
|Dunya naw TV||%|
|Eslah TV (Herat)||%|
|Faryad TV (Herat)||%|
|Maihan TV (Herat)||%|
|Payam e watan TV||%|
|Taraqi TV HD (Herat)||%|
In Afghanistan, many people watch TV through traditional analog terrestrial signals using indoor antennas (some outdoors too). Satellite TV viewership is high.
On January 2013 Afghanistan’s Ministry of Communication and Information Technology held a meeting with TV broadcasters on plans to switch from analogue to digital transmission systems. Afghanistan has adopted the DVB-T2 standard and the swit-chover would begin in Kabul.
On Sunday, August 31, 2014 Afghanistan’s digital TV system officially inaugurated by the second vice president of the Islamic Republic of Afghanistan H. E. Mohammad Karim Khalili and Minister of Communications and Information Technology (MCIT) H. E. Amirzai Sangin in a ceremony officially held in Kabul Serena Hotel